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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company alongside the Natural History Museum are opening a pop-up shop featuring exclusive items. Fans will find products like stationery, plushes, and artwork all inspired by the museum's theme. The big draw, however, is a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. The store is scheduled from on-site at the museum and online from January 26 to April 19.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with stunning illustrations depicting Pokémon in their natural habitats. The concept like what an in-world scientist might publish once trainers submit their data, alternatively a naturalist's journal might have created if the Galapagos teemed with flying-types rather than birds. Part of the charm stems from the book's scholarly treatment, treating Pokémon as worthy of subject for inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company to release promos celebrating major tournaments and brand collaborations. Many such promotional cards often feature the iconic mouse Pokémon that acts as the series face. What distinguishes this latest museum card is its unusually large dimensions. While exact measurements have not been immediately shared, availability is guaranteed to be strictly limited, with customers able to get just one card per purchase.

Limiting Speculator Activity

Per an official statement, some of the pop-up items may also be available outside the museum walls. However, broader availability is slated for select retailers within the United Kingdom. Importantly, collectors cannot purchase the card through the official web shop. Although reseller interest is a given, it appears they're going to have a difficult time stockpiling large numbers this time around. If you're feeling left out, there is an alternative like fossil-themed display headed to Chicago in the coming months.

"Every penny from purchases made in the museum store and from its web shop, including Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists dedicated to scientific inquiry and finding answers to the planetary emergency," it says.